Best company careers blogs (and why your career site needs one)
Reading Time: 10 minutes The best company careers blogs not only build candidate engagement and drive traffic. They also convert passive seekers into candidates, talent community subscribers, fans of your employer brand, or all of the above. Ultimately, a careers blog is a great channel to give culture clarity through employee stories. Here’s how the best company career site blogs are doing it. Yes, you definitely need a careers blog. A “Life at” blog gives candidates unlimited ways to learn more about the employee experience at your company. Unlike other focused sub-sections of your career site, a careers blog has no specific topic perimeters. Blog posts can be about values, positions, benefits, diversity and inclusion … any topic that gives insight into life at your company. And, you can easily link within your posts to other related content. You can organize blog posts into categories. You’ll increase engagement by giving your readers content they find useful
