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5 Careers Blog Tips from Rally Award Winners

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  When researching your organization, candidates aren’t just looking for information on the role, they’re also interested in company culture and values. In fact, this year’s Jobvite Job Seeker Nation Report found that 86% of job seekers say company culture is important in their decision to apply for a job.  This reflects in the kinds of content that candidates are now interested in as well. For example, this year’s CareerArc Future of Recruitment Study reported that 3 of the top 5 types of content motivating job seekers to apply to a job include: Employee stories and spotlights  Diversity, equity and inclusion messages Employee day-in-the-life videos The better you can fill in these blanks for candidates, the more motivated they’ll be to hit that “apply” button, and one of the best ways to do that is through a dedicated careers blog. Social media may be where a growing number of candidates are going to learn about your company, but Jobvite found that careers sites are still where the